If you're tired of watching the neighboring businesses attract customers, while yours is often passed over, it's time to see the signs — the business signs. Signage is often the reason why customers are drawn to one commercial building and not the other. If you can't seem to draw in the customers you need, it might be time for new signs. Take a look at the signs around you. Here are four reasons that your competitors are having better luck bringing in the business.
Their Sign Shines Brightly
If you and your competitors are open into the evening hours, take a look at your signs. If their signs are shining brightly, long after the sun goes down, they're providing better visibility. Signs that are illuminated are easier to see, especially during the evening hours. But they also provide visibility throughout the day as well. If your sign is lacking illumination, talk to a sign company about replacing your old signage.
Their Sign Has Vibrant Colors
If the colors on your signs are dull and faded, they may no longer be able to grab the attention of passersby. Bright, vibrant colors attract attention. They also present a better picture of the services you provide. If your competitors have new signs with vibrant color bursts, it's time to up your game. Replacing your dull signage with new, colorful signage, will help you to attract more customers.
Their Sign Has Street Presence
If your competitor has a sign that's visible from the road, they've got the benefit of street presence. That means that your competitor is able to advertise to every motorist that passes by their shop. If you don't have the same street presence, you're missing out on a valuable opportunity. Invest in a monument street sign and level the playing field between you and your closest competitor.
Their Sign Stands Above the Rest
Finally, if the surrounding businesses have high-rise signs and you don't, it's time to elevate your advertising abilities. When signage towers above the rooftops, eyes are drawn to that location. If your signs are all at ground level, passersby might not notice them at all. If that's the case, you need to take your signage up to the rooftops, as well. Once you have your signs up high with the rest of your competitors, you'll have the opportunity you need to attract new customers.
Get a leg up on the competition, and bring in new customers. Add new business signage to your commercial building.
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