If your country club is having problems and you aren't sure what to do so you can get members in the door, and so you can turn around your financial woes, you may want to get help from some of the professionals, and you want to start making changes. Here are some things to consider so you can make the changes before it's too late, so you can find out what is going on with your current members and staff.
Local Area Financial Assessment
You want to get the financial statistics of the people in the local area, and compare them to the financial statistics of the people that are in your club currently. You want to see if you are expecting too much compared to what people in the area are currently making, and if the annual average income of people in the area has gone down. This can help you adjust yearly membership prices accordingly.
Consulting Group
A country club consulting group can help you find out a few different things about your own club and compare them to others, while guiding you to make the appropriate changes to lure in new members. The private club consulting group can help with:
- Cutting costs for running the property
- Creating new marketing campaigns to attract new members
- Developing a strategy to implement necessary changes
The consulting group will have worked with many types of country clubs in the past, so they will have ideas and plans that can help you turn things around.
Reviews and Member Interests
Ask all of your current members to send in honest reviews about the club. This should be everything from:
- Costs and fees
- Activities and amenities
- Grounds
Anything that you think could be a concern, or that people may have an issue with, you want to know about it. Send these out, in a survey form, and leave room for comments, and have them ready when the consulting group is ready to go through your items.
There will be different expectations and wants or needs from the different members that you have, but trying to make changes with the main issues that people have is the most important. Work with a consulting company so you can get to the bottom of the problem, and you so you are able to start improving the reputation of your club, while retaining old members and gaining new members as well.
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